Our Strategy
Display Advertising
We craft dynamic and results-driven e-commerce sales campaigns custom-tailored to skyrocket your online store’s revenue.
Social Media Marketing
By harnessing the power of social platforms, we help businesses connect, engage, and convert their target audience effectively.
Search Engine Marketing
Enhance your brand visibility, click-through rates and conversions through SEM techniques, including PPC (Pay-Per-Click) marketing.
E-commerce Sales Campaigns
We craft dynamic and results-driven e-commerce sales campaigns custom-tailored to skyrocket your online store’s revenue.
Local Business Campaigns
We ensure your business stands out within your community and attracts valuable local customers through local business campaigns.
Customer Retention
We design marketing strategies to target the existing customer base and maintain a positive relationship with customers.
Our Process
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Setting Goals and Objectives
As the leading performance marketing company, our initial step is to define the campaign’s objectives. These objectives encompass aspects such as sales, lead generation, website traffic, and an increase in brand awareness.
Competitor and Keyword Research
We conduct keyword research to identify relevant search terms for our campaigns. We also create ad copies that align with the user’s search intent. To achieve effective performance marketing, our marketers research and analyze the demographics, interests, and behavior of the ideal target audience.
Campaign Strategy Building & Budgeting
Creative Research and Development
In performance marketing campaigns, creatives are crucial. We craft data-driven ad elements, such as copy and visuals, to drive higher clicks and conversions. Our process involves A/B testing different creative variations, personalizing content, and continually iterating based on performance results.
Setup Tracking & Testing Events
Effective performance marketing is highly dependent on data analysis for measuring campaign success. Marketers track crucial metrics including Click-Through Rates (CTR), Conversion Rates, Cost Per Acquisition (CPA), Return On Investment (ROI), alongside various other key performance indicators.
Campaign Launch
We ensure campaigns run smoothly through close, continuous monitoring from the initial stage. As a leading performance marketing agency in India, we carefully align initiatives with your demands and launch campaigns on your chosen platforms.
Remarket and Increase ROAS
Through remarketing, marketers strategically target users who have previously interacted with the brand. We focus our efforts on these users, encouraging them to re-engage and take desired actions. This includes recovering those who may have abandoned a purchase or left without completing an action. By allocating resources to these key audiences, marketers can increase the efficiency and effectiveness of ad investments, ultimately driving higher returns.
A/B Test, Review & Optimisation
We continuously monitor campaign performance, allowing us to make data-driven decisions for optimizing ad copy, keywords, targeting, and bidding strategies. Our Conversion Rate Optimization (CRO) efforts specifically focus on boosting the conversion rate of your landing pages or website. We also facilitate comparing two versions of marketing assets to identify which performs better. This iterative approach of testing and optimizing ensures data-driven decisions, resulting in superior campaign performance and enhanced ROI.
Reporting & Scale Up
Tools We Use